Customers demanding evermore functionality. Shorter market windows. Compliance demands. It’s more difficult than ever to create products that stand out among the competition, yet are still profitable. Next generation products require next generation development techniques, such as systems engineering, to leverage knowledge and drive innovation earlier in the development process. Most organizations actually have the engineering data required to make this happen, but simply can’t access it or make sense of it due to overwhelming complexity and lack of integrated views

Join IBM expert Ben Williams to learn how you can visualize, analyze, and organize the value hidden within your complex web of engineering data—helping you more efficiently define, design, and validate smarter product.

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Ben Williams: Senior Product Manager - Rational Systems Engineering
Ben Williams is a Senior Product Manager within the Systems Engineering area of IBM Rational. He has extensive experience in specifying and managing software products that support organizations building complex products and systems, with a specialization in bringing new products to market from concept to GA.

With a background in requirements engineering, on behalf of IBM (and previously Telelogic), he has worked on many complex systems engineering projects from 3G Cellular network implementations to major air terminal developments, and has helped countless clients transform their engineering organizations using IBM technologies, methods and tools. A keen supporter of the open source movement, having previously been an active member (with committer status) on the Eclipse Process Framework (EPF) Project, outside of day-to-day product management duties, he now fulfils a role as a member of IBM’s Linux Champion programme.

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